Earn bragging rights with your promotion to the executive position of Chief Safety Officer at My-Safety, Inc. No suit or tie required. Watch safety excellence grow at all levels of your organization as everyone commits to the responsibility of being the CSO in charge. With up-beat humor and satirical tales of woe from his memoir Forklifts Don’t Float, Brian Alexander lays out a fresh and insightful perspective for what it really takes to own personal safety. No matter where you are at with safety, there is always an opportunity to Reset, Refresh, and Reignite our commitment to moving safety forward. Reset – No matter where your commitment to safety currently stands, let’s Reset the starting line and continue moving forward. Refresh – Throw out old ideas and perspectives on safety and Refresh your appreciation by trying a new approach and expecting new results. Reignite – Success is about how bad you want it and the steps you take alone the way that move you in that direction. Reignite your passion for working in a safe and conscientious manner as you strive for success in remaining accident free.