Everybody talks about it, but what really is corporate culture? I believe it starts with this question- Do your employees know that your business is first and foremost in the hospitality business? A definition of hospitality is “the art of making a personal connection with someone”. In your industry, you have the opportunity to do that each and every day. While anyone can make a personal connection to someone, it is HOW they do it that will set them apart from others. This is where corporate culture comes to the forefront and peak performance is needed from all of your employees. If your goal is to build an organization of employees who are passionate and empowered to be in the “People Business serving ___________ (what you do)” and not “(What you do) _______ business serving people”, you will have the makings of a strong culture! This is because to your company and your employees- “The answers are always YES, now what are the questions? To separate yourself in today’s competitive marketplace, you need to create a culture and a mindset that focuses on and practices customer-centered leadership, from everyone in your organization. This seminar will help you think differently about improving the culture of your company. From identifying your core values and your purpose to creating a Mantra, you will be ready to start thinking differently about your business and “why you do what you do”.