One of the most powerful opportunities for profitable growth lies within the organization's direct control. In this engaging, humorous and practical session, Paul Schwada leads audiences through the sales process, identifying and addressing friction in each stage... friction that frustrates, constrains and delays growth. Paul draws on insights and anecdotes from his experience with a wide range of companies and sales channels. He has worked with B2B, B2C and B2G businesses in a wide range of industries, serving markets on six continents, including businesses selling software, hardware and services... and selling through direct and indirect channels. Your executive-level audience members may enter the session with a fuzzy idea that there are opportunities for growth through a better sales process. They will leave with a clear picture of its components, the common hindrances and a realistic plan for improvement.