To be successful, we need to work with people, even those who are difficult to deal with at times. When you know how to build relationships with people, you develop an edge in business. Learn how to define and evaluate the quality of your business relationships. How do you choose who to build relationships with? Once we have identified those who are key to having a relationship with, how do we maintain and nurture that relationship. Why building meaningful business relationships is important, and the critical keys to that success. Jerry Acuff has over thirty years of experience in speaking and consulting extensively on the issues of sales and marketing excellence. His breadth and depth of experience and expertise has led to numerous awards and recognition including being named one of the 50 best salespeople of all time and as one of the top 10 sales experts in the world (according to salesgurus.net). Jerry has been featured on FOX News, MSNBC and the ABC Radio Network, as well as The Street.com, the Wall Street Journal, Fortune, Sales and Marketing Management Magazine, Investor’s Business Daily, and Fast Company. Jerry’s passion for selling and building business relationships is reflected in his three best-selling business books: The Relationship Edge, The Relationship Edge in Business, and Stop Acting Like a Seller and Start Thinking Like a Buyer.