Often entrepreneurs are so intently focused on finding ways to build their business or raising capital that they overlook one of the key avenues to address both needs. Partnering is one of most important vehicles available to an entrepreneur, especially in the early stages of the business, where you can leverage scarce resources to either generate revenue or conserve expenses, or both. It can potentially provide valued visibility in the marketplace both with the strategic partners as well as with potential future customers. Yet few entrepreneurs capitalize on the many opportunities that exist for them to partner. Strategic partnerships can fulfill a number of functions for the small business owner. They can provide expanded sales coverage with the partner selling the entrepreneur company's product or service into markets where there is significant potential and applicability but where the entrepreneur has no presence (and the partner does). Or, a partner can provide needed development resources to enable the small business to complete a new product, in return for exclusive use of that product in the partner's target (and non-competitive) market space. Here the entrepreneur wins twice. Gets development resources they didn't have and exposure (and potential new revenue) in markets they never expected. Finally, a partner can provide add-on product for entrepreneur to expand its offerings into its existing market, providing additional opportunities for revenue without expending additional resources for development. This session will explore where partnering can most help your business; how to find partners, and how to negotiate relationships that leverage resources and provide a "win-win" basis for both sides.