This 2 hour program is devoted to educators, administrators and parents to help them understand the different social media platforms and how students use them. This presentation educates on both the pitfalls of social media as well as how it can be used to enhance the brand of the school, the students, the teachers, and administrators. The audience will learn tips to use different platforms in a way that can increase communication between students, parents, faculty and administrators. Learning objectives: 1- know your audience. To be effective on social media, you have to communicate using the resource that your community utilizes the most 2- posting something on social media without knowing the data of who is viewing it or responding to it is like tweeting without any followers, is it really effective? 3- someone is going to tell your story, so why wouldn't you be the first one and get it right? People will walk with: Understanding of how students use social media and how administrators can interact with students on social media in a positive way, speaking their language , and understand how to use social media to brand your school in a positive way in the community. How to start considering ways that administrators, teachers, and parents can put in place proactive social media policies to protect themselves, their students and their schools from potential scandals and negative press. How understanding your audience when choosing which social media outlet , so you can to chose how to communicate effectively. humorous / funny/ educational / informative

Jay Izso — Motivational Speaker

Jay Izso

Edutaining, Energetic, Inspiring!

Change happens… and Jay Izso is here to help. From college campuses to Wall Street and everywhere in between, Jay Izso, a psychological business consultant, social mediologist, speaker and writer, inspires coaches, athletes, small businesses and entrepreneurs through inspirational speaking and as an author. Jay is in the business of inspiring people to change by moving forward from today’s version of themselves towards their goals by making baby steps in the right direction. Jay puts people in motion. Through tiny increments better known as the “iceberg slide”, Jay pushes entrepreneurs and business people who feel stuck in their business and personal lives to become “unstuck”. Jay teaches how to make small incremental “unconscious movements” in the right direction as an inspirational change agent. He has a Master’s of Science in Experimental Psychology from Washington State University and has taught psychology for more than twenty years, including at Washington State University and North Carolina State University. He is a member of the American Psychological Association, Association for Consumer Research and the National Association of Realtors®, and he was awarded the Innovative Instructor of the Year at ECPI University in 2011 Jay is also the National Award Winning Author of the book Got Social Mediology? Using Psychology to Master Social Media for Your Business Without Spending a Dime!, as well as the book The Internet Doctor, and he has been the keynote speaker for conferences, business groups and university graduations. He is a regular radio personality focused on helping people and businesses increase their performance through research and inspiration. His wit and wisdom have been featured on such shows as “Tipping Point” with Liz Wheeler and national radio programs throughout North America and can be found on your favorite social media platforms.

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