Mitch Dowell, Founder and Creative Director of Branding Experiences, will lead an interactive discussion on the psychology behind visual design in the initial branding experience – and how startups, small businesses, and marketing teams can leverage it to their advantage. Participants will learn, through real world examples, why consumers subliminally make the choices that they make as a result of a brand’s image. An informative, thought-provoking, and FUN session with opportunities for audience participation and interaction. Session Outcomes/Takeaways • Gain an understanding of how psychology plays a significant role in purchasing behavior • Learn how specific colors, shapes and layouts that you use in your marketing can positively (or negatively) affect the perception of your brand. • Learn what important questions your business needs to ask itself before an initial branding or a re-branding How The Audience Can Benefit From This Session. Attendees will learn how to make a stronger emotional connection with their target audiences through smart visual branding and design, resulting in benefits for both the business and the consumer, and leading to better, healthier and potentially more consumer engagement.