Warning! You are losing customers without even knowing it. Don’t be lost in the generational buying frenzy. Discover what advertising geniuses don’t want you to know about generational marketing. Using the “4G Engagement System,” Ford will help you identify the diversities of the market, capitalize on untapped opportunities, and communicate more effectively to the changing face of the buyer. You’ll discover: • The Differences in Generational Buying Behaviors • How to Craft Your Messages for Your Target Market • Strategies to Manage Your Multigenerational Workforce • Techniques that Motivate Generational Consumers Gain a clear understanding of why your same old messages don’t apply in today’s marketplace and how to craft compelling value-propositions that appeal to different generations. From Baby Boomers to Millennials, if you desire to have your customers CLING to your every word, apply these motivational strategies and harness the power of generational marketing.