A wise man once said that "A Business Is A Collection of Customers". Without customers, members, patients or clients, any business will eventually perish. This hands-on interactive workshop and mastermind program will prompt attendees to focus on their collection of prospects and customers and how they are managing them. Marlene Green will tailor this workshop presentation for your small business audience by going back to basics to point out the 7 Key Profit Drivers for ANY Business. She will discuss: 1. Sources of Business Leads and how they are captured 2. Monitoring Lead Conversions 3. Paying attention to Profit Margins 4. Tracking the Amount of Monthly Sales 5. Influencing the Frequency of Sales 6. The Lifetime Value of a Customer 7. The Value of Customer Referrals to Your Business Ms. Green would prefer to survey your audience prior to her presentation to learn more about how they are currently doing in these 7 key areas. Your audience will walk away with easy Action Steps for each of these 7 Key Profit Drivers and simple ways to implement these Action Steps.