Understanding culture—both within and without an organization—is critical to its success. Since every company has a culture, its leaders have a choice: let that culture happen by accident, or help shape it to fit their needs and vision. As for outside the company, it’s very clear by now that business today is global in nature, companies do a great deal of business in other countries, often even own facilities in them. And just as every company has a culture, so does every country, which means organizations would do well to understand other countries’ cultures and accommodate them, the better to do business in them. This presentation will help you shape your own organization's culture and deal with that of other cultures within and without your organization.