Much has been taught about the sales process and how to persuade customers to sign on the “bottom line.” The more important lesson that is often lacking, however, is---how to deliver the type of experience your customers expect and demand once they’ve committed to you and your service or product. It is no longer enough for any business to rely solely on the delivery of basic customer service to build a loyal customer base. Customers want and expect an extraordinary "WOW!" experience, as well. During Ron’s presentation you’ll learn: • Why customers will pay more for a product or service from businesses that provide a better experience. • Valuable secrets to making emotional connections that produce customer loyalty. • Simple steps to differentiating your business from the competition, eliminating the need to compete on price. • Effective ways to measure the experience and verify that your customers are feeling the “WOW!” • Essential elements to mapping your client’s journey to assure uniformity in experience delivery. • How personalizing the client experience leads to increased sales, referrals and profits. • And more. This presentation is also available as a half-day or full-day workshop.