Customers are the lifeblood of any organization. Those organizations that fail on this front soon go the way of the Dodo Bird and become extinct. In this candid and reality check message, Billy covers a wide-range of issues such as: (1) How to create a high quality customer service team,(2) How to turn customer complaints into opportunities,(3) How to really "connect" with your customers. Inbetween these topics are wise words on acquiring, servicing, and keeping a client. Learn service to customers from someone who did this in the real world on a global scale for over twenty years. No theory, just hard, cold facts on how to get it done the right way.