Uncertainty often seems synonymous with impulsivity and danger—something to be avoided at all costs. But scientists are learning that uncertainty is part and parcel of every single decision we make, every single day—big or small, life-altering or seemingly inconsequential. And, what’s more, healthy doses of uncertainty can help foster creativity, innovation, and success. Kayt Sukel will discuss the how brain is designed to deal with uncertainty—and why that particular neurobiological set-up means that uncertainty is often the catalyst for novel and groundbreaking breakthroughs. She will describe how successful leaders and organizations consider uncertainty in their own decisions—and how those lessons learned apply to making smarter, more creative choices. And, finally, she’ll consider the different types of corporate environments that can make or break the creative process—and how those who are successful with fostering creativity are doing so without losing sight of the organization’s core values (or long-term business goals).