Learn about logos and what makes a good logo or a bad logo. Gain an understanding of the role color plays in your branding. Learn about typefaces and the message they send. Hiring a logo design firm to do a full exploration can easily cost many thousands of dollars. You know your brand better than anyone. Be a part of this logo exploration exercise and later hire an artist to complete your logo based on your instructions (after the workshop) instead of hiring a branding company to develop your brand for you. Complete an exploration for your own logo, making branding decisions on important aspects such as coloring and typography. Also brainstorm possible logo symbols to incorporate, with sketches (no drawing required) and more. Key Takeaways -Actionable plan for logo creation -Choose logo/brand colors -Font selection -Icon ideas -Workbook -Specific steps to follow This workshop is best presented as a breakout session at a conference, or as a seminar for a learning organization, such as a library or an entrepreneurial group. It could also be presented to a startup/launch team to have the core team work through steps to create their best logo. Let’s talk about how and when to present this to your team or conference.