Having spent the last 5 years as a vagipreneur, a person in the business of female sexual health, I have learned firsthand the challenges of creating a new category. The program will focus on the following: 1) Does my category exist? 2) What are consumers currently using to fill the needs that my product/service fills, if any? 3) What are the pitfalls that I should look for and try to avoid of others who have gone before me? 4) What am I going to say/do that motivates consumers/customers to believe that my solution will have a major impact on their ability to meet specific needs? 5) How do I find the media outlets in which people are comfortable talking about my category? The focus of this program is based on my experience founding and running a female sexual health company, learning the firsthand challenges of creating a new category in a sensitive area as well as consulting on growth and innovation to Fortune 100 companies for 20 years.