The most successful organizations must utilize crisis and hardship to create a new and resilient culture. Using case studies of successful culture transformation, Jacob will demonstrate how all employees can become engaged in redefining the organization's core competencies and leveraging crisis and turmoil for long term success. After hearing the keynote, managers will: -learn about the five steps necessary to recover from organizational crisis. -effectively leverage adversity to create cohesion around a shared experience. -understand the steps necessary to rebuild the organization with input from all levels of the workforce. -be empowered to use previous company adversity as a foundation for strength and clear organizational vision.