A rapid demographics and cultural shift has occurred over the last decade, but it's not being addressed or spoken to by your strategic planning and branding messages. In today's economy, many companies struggle to deliver mutually profitable Value Propositions to their target customers without a good understanding of these shifts, and often abandon the core essence and personal revelation of the brand to survive. Many C-suite executives don't know how their target consumers are changing, or why understanding demographic trends should be at the core of their strategic planning.
Consider the following trends and projections:
*Soon the majority of the US will be non-white, with no single ethnic or racial majority by 2055
*Hispanics, Asians & multi-racial children accounted for almost all of the US population growth this past decade.
*Gen Y (millennials) is the last generation to be majority white.
*Asia has replaced Latin America (including Mexico) as the biggest source of new immigrants to the US
*For every two men graduating from college, three women graduate, and with better GPAs
*Women are the largest target market opportunity globally, with $20 trillion in annual consumer spending, expected to rise to $30 trillion in the next five years..
*85% of all buying decisions are made by women in the US
*Gen Y (Millennials) is 3x the size of Gen X, now the largest global work force and consumers
*The world is aging, a big demographic challenge globally
*Cultural values is the most important value in consumers' minds
These macro trends -once considered small niches-are now major target markets, and businesses must communicate to them in order to stay relevant and prosperous. Understanding and embracing this roadmap is essential in succeeding in today's economic climate and globally competitive world.
As a cultural change and growth consultant, Farnaz cuts through the myths, prejudices and biases that hold your organization back from this extraordinary potential for profitable growth. The passion she brings to the stage will inspire you to evaluate whether your value proposition, value delivery system and communications strategies contradicts or supports the values and beliefs of these vibrant booming macro trends.
Farnaz's expertise in connecting critical demographics and cultural shifts to growth strategies will ensure your opportunity for differentiation and business growth in this fiercely competitive global marketplace. She will clarify strategic priorities that can put your organization far ahead of your competition. You will re-learn what Diversity means and why embracing these hungry and growing customer base will have a significant impact on your bottom line.
Farnaz will discuss and address these strategies:
Re-evaluating your core target(s) and business models
Choosing and solidifying your Value Proposition(s) - do they reflect the beliefs and values of the NWMP?
Identifying the gaps in your Value Delivery systems
Whether your VP communication strategies are misfiring
Cultural and Emotional Frameworks for the 3 macro trends
Bridging cultural gaps and creating a meaningful relationships with NWMP customers