Objections are an inevitable part of sales. Some objections are legitimate reasons to disqualify, while others are simply an attempt to brush you off. How you respond to these objections can be the difference between a clear future with the prospect or a closed file. In this article, we'll review the most common sales objections and how to best respond in those situations. During this talk, Jeff will help your sales team deal with objections during the sales process and provide you with practical advice on how to get past them and close the sale. Sales objections can be discouraging but it's important to remember that they are not always rejections. Many times they are simply requests for more information. When faced with an objection always maintain a positive attitude and respond with understanding and patience. When you’re familiar with common objections and equipped to answer them, it will be easier to distinguish between prospects who have the potential to be good clients and prospects with whom you need to part ways.