This series is specifically designed for Affordable Housing professionals who want to improve their leasing and marketing skills and meet the ever-increasing demand of competing with Market Rate communities. This is a three part series: “Basic Leasing Skills”, “Marketing For Results” and “Exceptional Customer Service =Resident Retention =Income Optimization". Each of these sessions addresses:
- Perception vs. Reality - De-Mything Stigmas and Stereotypes of Affordable Renters, Communities and Market Environments.
- How to lease or market a community with multiple programs and mixed target markets - Senior, Family, Affordable & Market Rate.
- How to compete with a market rate community when your rents are the same but amenities are less.
- How to make a conscious shift from ”It’s low income and needs driven so we don’t need to market or lease” to “We need solid marketing and leasing skills to compete.”