PR - PR - PR! If it's media coverage, experiential marketing, or other ideas your brand is looking for, Billy Lowe is your guy. For 20+ years he has worked closely with press/media in creating and delivering effective content and how to's in print, cyber, and on-air segments for his brand as well as other brands he's supported. Lowe is one of the most quoted experts today in the world of health, beauty and lifestyle categories. Media placement provides a wide variety of options for brand or product exposure, consumer response and of course enhancing brand credibility. It's an exciting moment in a business owner's eyes when the first media placement goes "live." But this is the point where you're encouraged to take a look at when and why you're looking for press/media exposure what your interpretation/vision is for the process and the outcomes. "To me, it's not about being covered in a magazine or appearing on a daytime talk show." says Lowe. "It's m,ore about what I do with the content afterward that brings life and magic. Magazines have a shelf-life of maybe 3-4 weeks and they are pulled down a week or so before the next month's issue goes up. So with magazine turnover happening that quickly and tv guest spots being 5-7 minutes, it all happens quicker than you'd imagine." In this program we'll discover: -More about your product or brand -Your audience profile -Shaping your story and capturing consumer buy-in -Current market "story telling" and how that's happening -Which media sources might be best for you and determining if you need a brand spokesperson (perhaps someone internally) for any on-air opportunities, as well as related media training necessary -A look at the agency/rep side of PR and how they tell deliver your message -Shaping your story and preparing your pitches and segment treatments and more. This program can be shaped as a simple introduction or be explored in a more hands-on and in-depth treatment for your brand. Please note: If you are new to press, media and content production, we encourage educational opportunities for as many as possible in your firm. Thoughtful and consistent story telling is important during exposure focus.