The world has changed! It is now the norm for government and special interest groups to attack business, industry and especially Wall Street. When did it become a sin in this country to work hard, run a business and love the American dream? The dream is under attack because the business community has no clue how to become advocates for themselves and to build an infrastructure of success. The old school ways of throwing money at a problem and hoping it will go away is a way of the past. The business community, like other special interests has to go on a campaign to rebrand itself and tell the story to elected officials and the public at large that business is the backbone of the economy and the backbone of jobs in this country. True advocacy means door to door lobbying, media advocacy, grass roots advocacy, press advocacy, social media advocacy, rally's and other tools to win the day. No matter what the industry is, as long as it is legal, it has a benefit to the economy and to the people of the United States of America. This program combines new concepts and new techniques in order to reboot the mindset of business, industry and trade associations. The program is highly motivational and is fast paced in order to instill the skills to fight city hall and win!