We all have heard that networking is critical to a successful career or business. But what exactly do you do with all these people that you meet? After you develop a genuine rapport, how do you turn that personal connection into a professional lead? The best networking is about building long-term, genuine relationships, yes, but in order to take the next step and yield tangible results from your network, you need to ask. In Schmooze or Lose, learn strategies to follow-up without pestering, to engage your network so they WANT to help you, and to create ways to collaborate for mutual benefit. There will be times you have to ask for something from your network. Learn how to do it in a way that isn’t overreaching and that doesn’t make you or your contacts uncomfortable.