Every road has potholes. Yes, any path we choose will take us through valleys as we move toward our peaks. And in those dark times, we may be tempted to give up, wondering, “What’s The Point?” The Align approach helps you to answer that question clearly, giving you the clarity and internal drive, when you’ve been knocked down, to get back up! “What’s The Point?” is the question that drives every element of the Align approach. In traditional goal setting, we are faced with one question: What do you want? In defining The Point, the Align approach pairs that question with a second, perhaps more important, question: Why do you want it? In our quest to achieve and attain things, rarely do we stop and consider the experience we want to have. As a result, we sometimes get our What (money, status, the girl/boy of our dreams), but not our Why (fulfillment, security, happiness), the very definition of a hollow victory. Examples of this disheartening reality are all around us, however none may be more visible than the long list of pop stars who have had it all only to live and, ultimately, die in misery (Whitney Houston, Michael Jackson, Kurt Cobain, Elvis, Jimi Hendrix... And the list, tragically, goes on.). Learn how to identify your Why and develop a Success Strategy aimed at delivering that experience, a strategy aimed at not just achieving success, but also experiencing it. What’s The Point? Only you know the answer. And when life knocks you down, that answer will make the difference between staying down and accepting failure, and muster the perseverance to get up and be a success.