How much of your audience is still listening after 22 minutes? After giving two TEDx talks, Larry Jacobson is convinced that you should be able to say what you want within that time frame. By doing so, you’re guaranteed the audience is still listening and absorbing. By carefully crafting each and every word, not beating around the bush, and making every sentence count, Larry believes he can accomplish the job in 22 minutes. TED talks are limited to 20 minutes, and Larry adds 10% in order to make his points with emphasis. Of course you can ask Larry to give a 30-minute keynote, which he also believes works well for a time frame. And yes, he speaks for the typical 50-minute keynote as well—and very effectively. However, when planning your event, consider the 22-30 minute option. It works.