Within the past five years, the rules of audience attraction, brand engagement and business development requires us all to make radical shifts in the way we market ourselves, our products and our services! Otherwise, our old strategies could be driving people away. There are many ways to attract the attention and loyalty of your ultimate end-user, and there are just as many ways to turn them off. I’ll explain the five ways you could be scaring away the fish, and five ways you can attract larger audiences like moths to a flame. Includes live music performance.