It's a new world and the marketplace has changed. Choices are vast and quality abounds! Being great at what you do is no longer a differentiator – It is merely the entry fee. Today, winning in business is about discovering, creating and leveraging competitive advantages. In this highly entertaining, thought-provoking and actionable presentation, based on his new book: Visibility Marketing, business marketing and branding veteran David Avrin, CSP will show you and your team how to discover, create and promote meaningful differentiators to gain visibility and earn customers.