Storytelling leadership takes strategy and there are big trends forcing change. In this funny and interactive talk, I describe 5 key elements that improv groups use to create great storytelling content that has emotional resonance. You can't spew jargon-monoxide and do an end-run around your customers' and employees' humanity. Today, every company must be a storytelling organization. Improv creates a collaborative culture that is adaptable, and these principles create a more sustainable storytelling organization where story is part of the cultural DNA. We'll laugh, learn and show you how leaders shape a storytelling culture.