60-120 minutes (heavy content) keynote, break-out session, or full-day workshop* This highly-customized, comprehensive program is a high-level overview of the strategies needed to address the unique challenges of marketing in your industry. Covers all seven of the key elements of creating an integrated marketing system that will increase sales while reducing stress and frustration. Participants will learn how to create a marketing system that accomplishes the following: - Defines Ideal Customer Profiles so the business can focus its limited resources for greater impact. - Defines key selling points and core messaging to help the business stand out from competitors. - Creates a lead generation system that consistently delivers quality leads every month. - Develops a customer experience system that builds customer loyalty and increases referrals. - Includes tactics for increasing purchase frequency and the average value of each sale. *The full-day workshop format is an ideal option for conference participants who want to come a day earlier for a highly interactive learning experience. They'll leave with their own customized and complete Marketing System!