Marketing can be very frustrating for small business owners. Limited resources and the lack of a comprehensive strategy will limit their growth potential and can make them feel overwhelmed. This interactive program addresses the key elements of creating an integrated marketing system that will dramatically increase sales while reducing stress and frustration. Participants will learn how to create a marketing system that accomplishes the following: - Defines Ideal Customer Profiles so the business can focus it's limited resources for greater impact - Develops a Unique Value Proposition that makes the business stand out from the competition - Creates a lead generation system that consistently delivers quality leads each and every month - Includes tactics for increasing customer loyalty, purchase frequency, and the average value of each sale. Participants will leave with their own custom blueprint of what their turn-key marketing system will look like.