Many professionals are under the impression that social networks are all about pitching products. First and foremost, they are about relationships and developing the KLT Factor (i.e., know, like and trust). People do business with and refer business to those people they know, like and trust. During this program Debra explores how participants can take advantage of these strategic relationship marketing - and relationship building - tools to establish and nurture that KLT Factor, which then leads to success in sales. For audiences who are confused and wondering about how to leverage the benefits of social networking, they’ll discover: * What is social media anyway? It’s more than Facebook and LinkedIn. * What does being social online mean (is it all about babies, puppies and bacon)? * 6 success principles for building prosperous relationships on social networks. * 3 easy ways to create engagement on social networks.