The shift from a "cost reduction" culture to a "loss reduction" culture may be something you have not considered before. Millions of dollars in hidden losses go unrecorded each year in companies. These losses NEVER HIT THE LEDGER because the ledger does not contain dollars for "what could have happened... but didn't"! Raising awareness about what's missing from your ledger, how to find it, and how to develop a culture that is focused on losses gives your management team a new way to think about the business and their power to maximize earnings. You CANNOT AFFORD to go one more day without the information shared in this keynote or workshop.