Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s brand. But there’s no better PR than an army of loyal employees living and breathing your brand. You know the type – folks with enthusiasm bursting from their veins–talking up your products and services with their friends at every bar, family gathering, and sporting event they attend. “No, I’m telling you this works, I’ve seen it from the inside! This product has changed my life! Let me show you.” Or “I’m so sorry you had that experience, it’s not usually like that.” Yes, you can define your brand and advertise it. But don’t overlook the power of your employees as brand ambassadors. Our best employees want to be part of the inner circle. To build business sustainability and strengthen your competitive advantage, increase ownership by treating your staff as owners of your brand. In this high-energy program, you’ll learn 7 ways to get employees at every level of the organization advocating for your brand.