“The only constant is change.” Amazing that words uttered by Heraclitus around 500 B.C. speak so profoundly to this moment in time when change is not only constant but happening at rates we’ve never seen before. It’s easy to identify this reality when we look at technology, everyday devices like smaller phones and bigger TVs that do more using less energy than we might have thought possible even a decade ago. We are also experiencing rapid and constant change, however, within our organizations. So, whether responding to global economic challenges, evolving industries or employee turnover within a company or team, how do we stay on track when the landscape shifts before our eyes? How do we stay the course when those who set the course are gone? These frightening moments call for something more than traditional strategizing, setting generic goals and taking generic actions. These moments call for the vivid articulation of greater purpose and deeper understanding, an approach to strategy development and execution that aligns “who you are, where you are and where you want to go.” The Align approach provides clients with a simple D though not simplistic D method to reorienting amidst the swirling winds of change, consistently refocusing individuals and organizations on what they ultimately want and the character/culture that will make it most likely that they get there. “Don’t get married to a How” is a familiar refrain for those who’ve learned the Align approach. Learn how knowing What, Why and Who can make the right How plain to see even when a storm of uncertainty leaves others with limited visibility.