When your awareness is raised you see the invisible, you hear the unheard, and you understanding the incomprehensible. If you do not see or hear what is there, the unseen and the unheard will control you. Think about the last frustrating conversation you had with a coworker, supervisor, or direct report. What did you miss during the conversation, that had you noticed would have allowed you to respond differently or perhaps negotiated stronger? Our society, including families of origin, education system, social organizations, and business cultures have lulled us to sleep when it comes to interpersonal relationships. It's time to wake up and see, hear, and understand what is going on around us in conversations. Learning to pick up on micro clues in conversations allow us to slow down the pace of what's happening and gain control over the situation. Experts agree that we communicate in three primary mediums, 1) words (7%), 2) intonation (38%), & 3) body language (55%). What are the nuances of each medium that remain invisible to us? When are people lying, manipulating, persuading, relating, controlling, leading, etc.? Knowing how to read conversations and the energy within the space can make a significant difference in sales, board meetings, team building, team dynamics, and interdepartmental communications etc. The key to success is learning to focus so you can lose focus. In other words, you can learn to focus with your subconscious in a conversation so you can lose the necessity of trying to see everything at the cognitive level. Much like an art expert, who can feel that a painting is a fake, but won't have the words to explain why it's a fake until later, effective communicators learn to sense safety, trust, and respect at the subconscious level. They literally measure their ROI (return on investment) in the conversation, which allows them to make subconscious decisions to move forward with the relationship or not. This is a very effective tool in sales, hiring, training, and negotiating. As a side note, this is very effective in team building, employee retention, employee engagement, developing a higher level of civility, and addressing workplace bullying.