If your organization is typical, almost 70% of your colleagues are disengaged or worse - many are impossible to work with. They don’t follow-through on commitments, they don’t attempt to make improvements and - in many cases - they actively work against the best interests of their colleagues. And this has become even more true in the digital world where executives, marketing, information technology and HR all need to work together. In this session you will learn why CEO’s see collaboration as the most important skill for their people to have, and 5 practical keys that you can use to drive up engagement with your colleagues. According to research that IBM conducted with more than 1,700 CEO's in 64 countries, 75% of them have identified collaboration as their most critical area of focus. Businesses are driving team performance, customer loyalty and employee satisfaction through better collaboration. But they are also finding that a new focus on collaboration is far more complex than selecting and installing the right software - 80% of organizations that take that approach are failing in their collaboration efforts. This session demonstrates the value of collaboration in story and statistical format, explains why CEO's see it as their most critical area of focus, and delivers case studies on companies who have done this well. Geoff also looks at dark side of collaboration, providing an overview of the "deadly sins" that have been discovered by those who have tried, and failed. We close with 5 principles that successful collaboration projects have in common.