Rare is the business leader who can articulate and instill a long-term vision and manage the day-to-day operations with the requisite obsession for detail. A leader who combines both styles is what we call a “strategic leader,” someone who, more than any other type of leader is best equipped to increase the financial value of the organization. Strategic leadership is different than two other popular leadership styles, managerial and visionary. Managerial leaders are primarily immersed in the day-to-day activities of the organization and lack an appropriate long-term vision for growth and change. And for some of you, this is the most common form of leadership, especially in small to mid-size organizations. Conversely, visionary leaders are primarily future-oriented, proactive and risk-taking. These leaders base their decisions and actions on their beliefs and values without having a sense of the day-to-day trials and tribulations of the employees and middle management in particular. In this presentation, Kevin Pitts argues that sustained wealth creation occurs under leaders who can determine the ends, choose the best ways, and apply the most effective means (i.e. execute strategic leadership). He also argues that the demise of small and large companies such as ArsDigita and Kmart are, in fact, a result of leaders being too focused on day-to-day activities or too focused on the next big idea. The main objective of the presentation is to illuminate the 4 keys that strategic leaders use to develop an environment in which all the employees are engaged and using those same skills for their areas of responsibilities. The 4 keys to strategic leadership are: 1. Thinking and acting with purpose, 2. Communicating with impact and influence, 3. Building cross-boundary relationships, and, 4. Building and developing a strong team that can manage change. Mr. Pitts, who approaches the presentation from an assessment point of view, engages the participants in numerous exercises that allow each and every participant to assess their strengths on each one of the key skills of a strategic leader. Mr. Pitts uses self-assessment to encourage reflection and critical thinking while enhancing self-awareness. Value to Listeners Mr. Pitts argues that the if leaders are adept at the 4 keys to strategic leadership, they will be able to influence others in their organizations to voluntarily make day-to-day decisions that lead to the organization’s long-term growth, while maintaining its short-term financial health and vitality. The audience will leave with the following: 1. A framework for thinking strategically; 2. A framework for telling powerful stories; 3. A framework for communicating effectively across boundaries such as: cultures and generations; 4. A brain science framework that can be used to facilitate employee engagement.