Each of us is unique and, like it or not, represent a brand - the "Brand of YOU." How you present yourself, how you behave and how you are perceived by your professional peers determines your personal brand and the level of success in your career (and life). After all, if you don’t brand yourself, other people will. And, chances are they won’t brand you in the way you want to be branded. If you are not conscious of your personal brand and don’t work on it, you may fall short of your career aspirations. This session reviews the disciplines of business branding and applies them to the process of creating, developing, managing and protecting your own personal brand. Session participants will learn how to: - Identify your points of differentiation and how to capitalize on them. - Delineate the dos and don’ts of self-promotion. - Link your personal story to your professional experience to create your own value proposition.