Hispanics are the fastest growing segment of the U.S. demographic and are projected to continue growing in both numbers and influence. Who are they? How do marketers effectively communicate with Latinos? What do food companies need to know to understand their various cultures and how to develop new products that will resonate in the Hispanic/Latino community? How should food companies connect with these consumers so as to maximize their sales in this $1.5 trillion marketplace (2015 estimate)?