Failing to acknowledge and own our mistakes dooms us to repeat them. One Stupid Mistake can ruin a life. In order to make strong, decisive, smart decisions, we have to prepare ourselves before crisis situations occur. Preparation involves, among other things, quiet moments of reflection. This is a crash course in personal brand-building. In order to be true to yourself and the values of your organization, you need to practice value recognition in even the smallest decisions. Learn why others, even your closest family and friends, often see you very differently than you see yourself. Learn to craft your personal brand image through positive thoughts, words and actions that reinforce your values. This program is available as a one hour keynote, a half-day seminar, or a full-day interactive work session. Participants will come away with a new understanding of what it means to "listen to your quiet little voice." Smart decision-making serves both the individual and the organization.