It is hard to innovate when you are on top because all your natural instincts urge you to preserve the status quo. That is the very reason why the old model of corporate R&D as the engine of invention does not work anymore. Companies need single-mindedness and a sense of urgency that is very hard to create in the traditional corporate setup. The question is, how can a large corporation continue to innovate and stay ahead of the disruption that comes from agile and nimble competitors who do not have so much to lose as them. The solution is to bring the concept of internal incubation, whereby companies seek to bring in the dynamics of a startup into their large, established, process-driven and traditional setups. Starting from the top, the company has to reinvent itself in how it thinks and acts on employee behavior, innovative mindset and allow people to behave like the typical entrepreneur who drives a startup. When employees own the outcome and take charge of the value creation, productivity increase is the first positive consequence while newer products and services, worthy of giving a startup a run for its money, is the real benefit. Joseph’s speech on the topic will clearly outline the benefits of Intrapreneurship while laying down the principles that companies can use to create an intrapreneurial mindset.