This presentation focuses on how you can take an idea, shape it and launch it into a successful business. The presentation is not theoretical as I draw from real life cases but we begin by understanding where is the wind flowing and how will such an idea be able to flourish. I tailor the presentation to an audience, for example, I have made this presentation to veteran groups and health care practitioners as well at commencements and their outlook is dramatically different. I provide an insight into how to develop unique product or service offerings, test them, market them and finance them. The key point is that without understanding what the market wants you have nowhere to go. The presentation leaves the listeners with ideas they can apply to their own success through "inspiration and perspiration".