What in the world could a small business possibly have in common with the "Happiest Place On Earth®?" More than you can imagine. In this chapter of "Behind The Castle Walls," self-professed "Disney Geek," Ron Ruth will take you on an inspiring journey into the creative and business genius of Walt Disney. He'll share his observations and extensive research as a long-time, frequent visitor to the "House of Mouse." You'll discover the essential elements of Disney's guest service process that is world renown for attracting millions upon millions of annual visitors to the Disney Theme Parks and for transforming them into loyal, raving fans. Ron takes you behind the MAGIC to reveal: • 3-steps to bolster client loyalty through exemplary service. • The secrets to producing unexpected magic for your customers. • Why collaboration is essential to exceeding customer expectations. • How to inspire innovation through passion and imagination. • And much, much more.