Most company's focus solely on profits without considering the impact "customer love" has on engagement scores, turning customers into billboards and how these affect the bottom line. This presentation focuses on finding what we call, "Your Purple Cow" and subsequently implementing a customer experience strategy that increases customer satisfaction scores and ultimately increasing your bottom line. Participants Will Learn Through This Process: 1. Why knowing your 'Purple Cow" is essential to how you engage your customers. 2. Why creating engaging experiences with customers matters to your bottom line? 3. How to get leaders creating engaging experiences with employees? 4. How to get employees creating engaging experiences with customers? 5. Why your customers, in turn, will give their loyalty to your brand? KEY THOUGHT: Your brand is NOT the product, rather it's what I feel, how I connect and what I remember about the experience. Additionally, we address myths, barriers, and examples of how "WOW Experiences" impact your bottom line. Our presentation is based both on our experience working with Wells Fargo, Citizen's Property Insurance and other clients, as well as research from Booze and Company and Sales Force.