Most companies have leaders with a vision for their company and their teams. They lay out exceptional branding plans, work to educate their teams and then the wait. And then? Nothing! What many CEOs and leaders fail to understand is that in our hyper-communicated culture, the person standing in front of the customer has complete power over the company brand! We can cower in our offices and hope for the best, or we can empower the front line to be ambassadors for the brand.