Treating each one of your customers the same will get you the same results whereas learning to differentiate how each customer makes buying decisions will help to improve your sales results dramatically. Beyond your sales job, you will often need to “sell” your ideas and plans to colleagues, management, friends and family. This workshop offers enhanced training beyond basic sales training techniques that are widely available. Audience members will learn about their own natural style and which approaches they tend to take when dealing with customers. They will learn to recognize the personality type of the person they are selling to and to adapt their style to the other person’s personality.