This high-energy, participatory, humorous session has received outstanding reviews from diverse business professionals around the world. Certified Speaking Professional, Jeff Tobe, challenges you to step outside your comfort zone in positioning yourself more creatively than ever before. He provides the insight you require to give yourself the ‘competitive edge’ for which we all strive in business today! Based on his newest book, "ANTICIPATE; Knowing What Customers Need Before They Do", Jeff feels that to be effective in today’s marketplace, you must stay ahead of the marketplace. Everyone is creative when it comes to change, each time they question the ‘norm’ and they force themselves to look at their organization’s EXPERIENCE from a different perspective. Tobe is not just entertaining—he provides real ‘tools’ to creatively ENGAGING your internal and external customer. He believes in the power of creativity to look at your organization from a new perspective and accept that customer service is no longer the bar that distinguishes us from our competitors. We now have to consider our internal and external customers' EXPERIENCES from the minute they make contact with us to the minute they are done! He teaches organizations that to grow, and increase their bottom line, they must first implement strategies that have a fresh approach. Jeff encourages participants to “stop looking in our rear view mirrors to see how things have been done in the past”. Instead, he urges you to “look through your windshield to see what is coming down the road ahead in YOUR world”. What makes you different than anyone else out there? Attendees tackle the issues of VALUE vs. THE PERCEIVED COST of doing business with you. Tobe offers techniques to getting ‘internal’ and ‘external’ customers to buy into your innovative ideas by making them more accountable, engaged and committed. He addresses the concept of seeing the world through their eyes—from their perspective! Most important, his sessions are upbeat, interactive and FUN!