In order to accomplish anything, you need to be heard and remembered! According to Adweek magazine, the ROI on the 2010 Super Bowl ads – most of which are funny – is 11%. Humor works. Using humor in both your written and verbal business communications will keep your audience engaged, connect with clients, employees and coworkers, diffuse tense situations, “sell“ your organization to others, and make your message memorable. This keynote combines my humor along with some easy-to-implement techniques that anyone can use to inject humor into their communications. I’ve written for everyone from the Tonight Show monologue to radio, greeting cards and CEOs. This is based on my new book Finding the Funny FAST: how to create quick humor to connect with clients, coworkers & crowds.