Most organizations cringe at the thought of doing TV, radio and newspaper interviews. It is even harder to fathom how the story lives on and on through Social Media/Internet. So why wait and avoid media until there is a crisis? What I offer is a Crisis Offensive Plan: • Playing offense rather than defense when it comes to interviews/social media • Always being interview ready • Having a Game Plan for addressing the media • Tips on getting your story told (Positive stories outside of Crisis) • Familiarizing yourself and your team with benefits/pitfalls of Social Media This can be tailored from 45 minutes to 2.5 hours depending on your need. This can also be the basis for a keynote: It's Your Story, Tell It Your Way! It also is a great opportunity for program participants to find out why the media does what it does, the way it does.