The rate of change is quicker than ever before, whether your implementing a new strategy, integrating a recent acquisition or some other change. Change requires people to act differently and they typically respond in one of three ways: AMBASSADORS of the Change, RESISTORS of the Change or ON THE FENCE'ers. Michael will reveal the four essential elements to create a sustainable culture that drives business results. His case study will show how a leading insurance company made the transition from surviving to thriving. Michael will discuss why senior leader alignment is required for sustainable culture change, how employees can be the change agents who drive change and why a strategy change requires a simultaneous top-down & bottom-up approach. Senior leadership must be ALIGNED before they can get CLARITY on their vision for the future. Once leaders have clarity on the why, what, and by when; they can begin to ENGAGE others in the journey. Employees become local change agents that can be catalysts for the critical first actions that will SUSTAIN the culture change. Attendees who are experiencing dramatic change or are preparing for a cultural transformation will learn how to: - Align leadership with the culture and business strategy - Clarify the vision, guard rails and success metrics - Engage culture teams, change ambassadors and employees - Sustain the momentum by creating feedback mechanisms, highlight the bright spots and leverage strategic storytelling The Culture Change Handbook, a 10-page pdf whitepaper, is available to business leaders after the conference. This program is also great for high-level roundtable discussions and interactive workshops.