There are very few topics so important that they are the sum total of everything you do through your career. The total of your successes, your failures, your promotions, your initiatives, your collaborations, your hard work, your decisions; all of it adds up to your reputation. We all invest an immense amount of ourselves in our careers, especially leaders. Your reputation is the only thing you get to keep for all of the work you do. Titles go away, money earned will be spent, responsibilities will be given to someone else, but you will keep your reputation. For many people, reputation is an accident because it's left to chance. A strong personal brand, however, will impact your influence and effectiveness, increase your ability to attract talent, and build stronger relationships. If you don't develop your own personal brand, others will do it for you. In this interactive and high-energy session, participants will learn: The Importance of a Personal Brand Reality vs. Perception Why Your Brand Matters at Work The Model for Developing a Unique Message and Brand Managing Your Personal Brand for Greater Success *All of Terry's programs can be delivered as a keynote, breakout, half day, or full day workshops. All programs are also custom tailored to meet the specific needs of the audience and schedule.