â€śSeize Your Opportunitiesâ€ť focuses on the individual and what one must do for success. As a former NFL wide receiver, JJ knows what it takes to reach the highest level of performance and have the capacity to maintain it. Many of the success principles he learned as a professional athlete has helped him make the transition into the business world. Plain and straightforward, if you have goals, dreams you desire to seize in your life, you have to get them. Success is not going to be given to you. You have to achieve success. JJ Birden explains how.